Draft:Ganesh Kumar D
Ganesh Kumar D is an Indian entrepreneur and business executive based in Chennai. He is known for his leadership roles in digital media, e-commerce, consumer brands, financial services, EdTech, and global business. He currently serves as Group Chief Marketing & Business Officer at EBG Group.
Early Life
Ganesh Kumar D was born on 16 November 1990 in Chennai, Tamil Nadu, and was raised there. He developed an early interest in technology and the internet, launching his first website while studying in the 8th standard. By 2010, he had built online communities with more than 200,000 followers during the early development of social media in India.
Education
Ganesh Kumar completed a Master's in Leadership from the Indian School of Business (ISB). He also completed a certification programme in Agentic AI from MIT.
Career
Ganesh Kumar began his professional career in digital marketing and progressed into entrepreneurship and senior leadership roles covering digital growth, revenue, marketing, sales, business strategy, and P&L management. His experience spans digital media, e-commerce, EdTech, financial services, consumer brands, home elevators, franchising, and licensing.
At EBG Group, Ganesh Kumar serves as Group Chief Marketing & Business Officer, leading business strategy, branding, marketing, sales, revenue growth, franchising, licensing, strategic partnerships, and business transformation across the group's portfolio. He joined EBG Group as Director of Business Strategy & Marketing before his promotion.
Before EBG Group, he was Global Head – Growth & Strategy at Nibav Lifts and Elite Elevators, where he led growth, marketing, and sales initiatives across international markets, supporting expansion into over 10 countries including the United States, Canada, Australia, Thailand, Mexico, Kenya, Malaysia, and the United Arab Emirates.
Ganesh Kumar also served as Group Head – Digital Business Growth & Cross Sell at Shriram Group, leading digital growth initiatives across Shriram Finance and other group businesses. He played a key role in the launch and digital growth of ShriramOne, Shriram's financial services super app.
At K12 Techno Solutions, he was Vice President – Growth & Revenue, overseeing digital growth, marketing, sales, and revenue initiatives across EdTech businesses.
Ganesh Kumar is the Founder and CEO of Weet Group, a digital media, e-commerce, and consumer brand venture. He launched WeetNow, a digital media platform focused on women's health and lifestyle, which grew to more than 15 million followers on social media. Weet Group expanded into e-commerce and consumer products, developing brands such as WeetNow, WeetMart, WeetKart, Laknew, Being Mother, RapidSteam 2000, and Wilaap.
Earlier, he was Head – Digital at IncNut Digital during its early growth stage, contributing to the growth of digital media and e-commerce businesses including StyleCraze and MomJunction.
Ganesh Kumar began his documented career at Stan Ventures as Digital Marketing Manager, developing expertise in digital marketing and online business growth.
Entrepreneurship and Digital Community Building
A defining part of Ganesh Kumar's career has been the development of digital communities and businesses from an early stage. His entrepreneurial approach combined digital media, audience building, e-commerce, consumer products, and performance marketing. His work with WeetNow demonstrated how a large digital audience could be developed into an e-commerce and consumer business.
Leadership and Mentorship
Ganesh Kumar's expertise includes business strategy, revenue growth, marketing, branding, sales, business development, and P&L management. He has led multidisciplinary teams across marketing, sales, technology, product, analytics, operations, and business development. He has also mentored startups and business professionals on business growth and scaling.
Personal Life
Ganesh Kumar is married and has two children. He has two brothers; his elder brother Arun Kumar works in the IT sector in the United States, and his younger brother Rajkumar works for a UK-based company. Outside his professional career, Ganesh Kumar has interests in business models, emerging technologies, consumer brands, and continuous learning.