Alekhyaa Chitti Pickles
Alekhyaa Chitti Pickles is an Indian family-owned brand based in Rajahmundry, Andhra Pradesh, specializing in the production of traditional vegetarian and non-vegetarian pickles. Founded in 2022 by sisters Alekhyaa Kancharla, Chitti Kancharla, and Ramya Gopal Kancharla, the brand has quickly gained recognition for its authentic Andhra-style flavors, handmade preparation, and quality assurance.
History
The brand originated as a home-based venture by the Kancharla sisters, who sought to bring the nostalgic taste of homemade Andhra pickles to a broader market. Rooted in traditional family recipes passed down through generations, the sisters combined their culinary expertise with modern hygienic production methods to meet the growing demand for authentic Indian pickles.
Initially catering to local customers in Rajahmundry, the brand rapidly expanded its reach, leveraging social media marketing and e-commerce to serve customers across India and internationally.
Alekhyaa Chitti Pickles established itself not just through traditional vegetarian pickles but became especially renowned for its non-vegetarian pickle varieties, including chicken, prawns, fish, and crab pickles — an uncommon offering among mainstream pickle brands.
Founders
- Alekhyaa Kancharla (born 1999) – Co-founder and operations head. Instagram
- Chitti Kancharla – Co-founder.
- Ramya Gopal Kancharla (born 2 February 2002) – Co-founder and creative head. Instagram
The founders continue to actively manage daily operations, product development, and customer relations.
Products
Vegetarian Pickles:
- Gongura Pickle
- Mango Pickle (Avakaya)
- Lemon Pickle
- Dry Prawns Pickle (with heads)
Traditional Sweets:
- Nuvvula Laddu (with Jaggery or Thati Bellam)
- Coconut Laddu (with Jaggery or Sugar)
Non-Vegetarian Pickles:
- Mutton Boneless Pickle
- Gongura Mutton Pickle
- Prawns Pickle
- Gongura Prawns Pickle
- Korrameenu Fish Pickle
- Crab Pickle
All products are handmade in small batches, ensuring authenticity, freshness, and a home-cooked flavor.
Brand Philosophy
Alekhyaa Chitti Pickles emphasizes authenticity, purity, and a connection to tradition. The brand prioritizes organic, high-quality ingredients without artificial preservatives, offering products that capture the essence of Andhra Pradesh’s culinary heritage.
Their mission is to bridge the gap between traditional flavors and modern convenience, allowing customers worldwide to experience the rich taste of Andhra cuisine.
Marketing and Outreach
The brand has successfully leveraged platforms like Instagram, YouTube, and its official website to build a direct connection with customers. Short videos showcasing the preparation process, customer feedback, and brand storytelling have helped establish trust and build a loyal customer base.
Reach and Distribution
Alekhyaa Chitti Pickles serves customers across India and internationally, with orders fulfilled through their official website and direct communication channels like WhatsApp and email. Expansion plans include reaching new global markets with a focus on the Indian diaspora.
Contact and Online Presence
- Website: chittipickles.in
- Instagram: Alekhyaa Chitti Pickles
- YouTube: Alekhyaa Chitti Pickles YouTube
- Email: contact@chittipickles.in, alekhyaachitti@gmail.com
- Phone: +91 7305607487
- Headquarters: Rajahmundry, Andhra Pradesh, India