Natakia
Natakia is an Indian performing arts startup and the country’s first theatre accelerator company, founded in 2023 by Sujit Singh Kushwaha. Headquartered in Begusarai, Bihar, Natakia supports independent theatre artists, drama groups, and institutions by offering end-to-end services including online ticketing, funding support, content marketing, and drama-based corporate training solutions. The company is committed to revitalizing the Indian theatre ecosystem through structured programs and innovative collaborations.
Overview
Natakia was conceptualized to address the operational and financial challenges faced by independent theatre groups and individual artists. By offering centralized support and digital tools, Natakia empowers creators to focus on artistic excellence while ensuring monetization and visibility.
The company’s key offerings include:
- Online Ticketing & Event Promotion: A platform to manage ticket sales, event scheduling, and digital marketing.
- Sponsorship & Financial Assistance: Helps artists and theatre groups secure funding through partnerships and collaborations.
- Commercial & Institutional Show Partnerships: Connects theatre productions with corporate and cultural institutions.
- Digital Marketing & Content Amplification: Boosts reach through curated content strategies, reviews, and SEO campaigns.
- Awards & Recognition: Hosts annual awards to recognize excellence in acting, direction, production, and other creative fields.
For Institutions & Corporates
Natakia also offers customized programs for corporate training, education, and awareness:
- Drama-Based Learning Modules
- Team-Building Workshops
- Street Play Campaigns for CSR Initiatives
- Awareness and Public Engagement Performances
Impact
As of 2025, Natakia has:
- Registered over 5,000 theatre professionals and students
- Onboarded more than 100 drama and theatre groups
- Successfully conducted award programs across 12 categories
- Partnered with educational institutions and NGOs for theatre outreach
Founder: Sujit Singh Kushwaha
Sujit Singh Kushwaha is an Indian entrepreneur, theatre practitioner, and the founder of Natakia. He envisioned creating an ecosystem that supports theatre as a viable profession and not merely a passion. With a background in dramatic arts and grassroots experience in cultural programs, Sujit has been instrumental in shaping Natakia into a unique venture blending art with entrepreneurship.