Draft:Madhya Advertisement Private Limited
Madhya Advertisement Private Limited is an advertising and event management company based in Bhopal, Madhya Pradesh. Established in 1996 by entrepreneur Sushil Agrawal, the company has built a reputation for advertising, event management, marketing, and public relations services across Central India, working with corporate clients, government departments, and public institutions.
History
Madhya Advertisement Private Limited was established in 1996 in Bhopal by Sushil Agrawal, beginning as an advertising venture in Madhya Pradesh. Over the years, the company expanded from traditional advertising into a full-spectrum marketing, events, and brand solutions company, adapting to changing markets and new technologies while extending its operations into Madhya Pradesh and Chhattisgarh. The company describes its approach as centred on creativity, strategic thinking, and flawless execution, aiming to be recognized as a leading advertising and event management company in Central India.
Services or Products
Madhya Advertisement Private Limited offers a broad range of advertising, marketing, and event management services, including brand strategy development based on market analysis and trend research, event concept design and execution, and comprehensive Above-The-Line (ATL) and Below-The-Line (BTL) marketing activities.
Its specific service offerings include exhibitions and set designing, product launches and conferences, celebrity, music and stage shows, corporate theme events and parties, seminars and retailer or dealer meets, road shows and canopy activities, election campaign support, mall activities, street plays, float designing and activation, in-shop branding, media planning, and public relations.
The company has executed a wide range of large-scale projects, including exhibition setups for political and government events, promotional float activations, stage and entrance setups for public functions, Bhopal Metro station branding, celebrity concert productions, auto dealership stalls and auto expo booths for brands including Ashok Leyland, Mahindra, Tata Motors, and Jaguar Land Rover, rural awareness campaigns delivered through nukkad natak (street theatre), and newspaper and print advertising campaigns for clients including Mahindra and Dilip Buildcon Limited.
Operations
Madhya Advertisement Private Limited is headquartered at 9 Sagar Plaza, 3rd Floor, Plot No. 250, M.P. Nagar, Zone-II, Bhopal, Madhya Pradesh, and operates across Madhya Pradesh and Chhattisgarh.
The company's team includes personnel across marketing, events, creative design, finance, accounts, human resources, operations, information technology, event coordination, production, logistics, and technical departments, including LED wall, sound, and lighting technicians, supporting the execution of exhibitions, events, activations, and campaigns across its project portfolio.
Leadership
Madhya Advertisement Private Limited was founded by Sushil Agrawal, who serves as Founder, CEO, and Director of the company. Aparajita Agrawal serves as Chairperson and Director.
Sushil Agrawal holds a Master's degree in Geology from MVM Science College, Bhopal, and a Master's degree in Newspaper Management from Makhan Lal Chaturvedi University, Bhopal. Under his leadership, the company has developed a portfolio spanning advertising, marketing, and event management, with a stated focus on creativity, innovation, and delivering impactful marketing solutions.
The company's directors include Javed Qaiyumi, Director of Marketing, and Rajkumar Thakur, Director of Events.
Partnerships
Madhya Advertisement Private Limited has worked with a diverse portfolio of clients across industries, including automotive companies such as Mahindra & Mahindra, Eicher Motors, Eicher Tractors, TAFE, Ashok Leyland, Land Rover, Jaguar, Hero Group, JK Tyre & Industries, and Bajaj; consumer and corporate brands including MamyPoko Pants, IndianOil, TATA Communications, LG, and Fincare Small Finance Bank; real estate and infrastructure clients including DB Mall and Bharat Oman Refineries Limited; the Adani Group; educational institutions including SAGE University and Radharaman Group of Institutes, Bhopal; and organisations including the Confederation of Indian Industry (CII), the Volleyball Federation of India, Sagar Group, and Rudraksha Group.
The company has also partnered with various departments of the Government of Madhya Pradesh, delivering communication strategies and event solutions for public initiatives, including the Global Investors Summit "Invest Madhya Pradesh" held in Bhopal in February 2025, and government-related public functions and campaigns.