Jahnvi Consumer Products Pvt Ltd
Jahnvi Consumer Products Pvt Ltd is a consumer products company headquartered in Ghaziabad, Uttar Pradesh, specializing in the manufacture of premium edible silver and gold leaves (vark), flakes, and coins, alongside saffron, heeng, food colours, and additives. The company maintains a distribution network across India and internationally.
History
The business began in 2017 as Jahnvi Enterprises, manufacturing silver and gold leaves, flakes, and coins, and dealing in Kashmiri saffron, heeng, and other food items. The company was incorporated as Jahnvi Consumer Products Pvt Ltd in 2023.
The company was founded by Piyush Singh, who transformed the traditional manufacturing of silver and gold leaves (varakh) in India by introducing state-of-the-art German PLC-controlled machinery, described as the first of its kind in the country, replacing conventional manual production methods.
Products and Services
Jahnvi Consumer Products Pvt Ltd manufactures and markets a range of products, including silver leaves/vark and flakes, gold leaves/vark and flakes, saffron, silver and gold coins, and gold and silver leafing for interior and furniture applications, along with imitation gold and silver leaves for interior and furniture use. Its silver and gold leaves are edible-grade, produced at 99.9% purity for silver and 24 karat for gold, used in food and beverage decoration, confectionery, beauty and skincare applications, and architectural and interior leafing.
The company's gold and silver leaf production process involves several stages: melting proportioned gold or silver with micro-silver and copper elements under high temperature and pouring the filtered liquid into iron grooves to form bars; pressing the bars into thin belts and cutting them into measured squares; heat-treating and annealing the cut pieces to soften them; further processing and cutting into "spills"; manually arranging the leaves into paper sets, known as papering; and final packaging.
The company states its products are used across the food and beverage, Ayurveda, cosmetics, interior design, and luxury gifting industries, and describes itself as holding certifications including a Gold Certificate, laboratory test reports confirming 99.9% pure 24 karat gold, a Halal India certificate, and food safety department certification.
Operations
Jahnvi Consumer Products Pvt Ltd's corporate office is located in Ghaziabad, Uttar Pradesh. The company states it maintains an extensive clientele network across India and internationally, supplying gold and silver leaf products to markets worldwide. Its working hours are Monday to Friday, 9:00 AM to 9:00 PM, and Saturday, 9:00 AM to 7:00 PM.
Vision and Mission
The company describes its mission as delivering premium-quality gold, silver, and saffron products embodying purity, elegance, and craftsmanship, blending tradition with innovation. Its stated vision includes global leadership in gold, silver, and luxury edible products, zero-compromise quality control meeting international safety and purity standards, blending traditional craftsmanship with modern technology, sustainable and responsible growth supporting artisans and eco-friendly practices, expansion of international presence, and a focus on customer satisfaction.
Leadership
Jahnvi Consumer Products Pvt Ltd was founded by Piyush Singh, who serves as Director and oversees all aspects of the business.
Piyush Singh has more than 38 years of professional experience spanning cross-functional operations across healthcare, FMCG, and manufacturing industries, with expertise in plant administration, production and maintenance, process re-engineering, quality assurance, project management, and new product development (NPD). He holds a degree in Electronics and Communication Engineering from Delhi Technological University and an MBA in Operations and Marketing.
His career achievements include leading the first Compact Disc project in India in collaboration with ODME under license with Philips, establishing the first tempered glass plant in Sri Lanka, launching the first Microwave Oven in India, and transforming silver and gold leaf production in India through the introduction of PLC-controlled manufacturing processes.
He has been credited with a range of operational and business improvements over his career, including increasing unit profits, improving overall operating efficiency, restructuring logistics, formulating sales strategies, driving production cost savings, establishing a new market for silver leaves, implementing Six Sigma projects, and expanding plant capacity through special-purpose machinery and plant expansion.
Piyush Singh is also a Rotarian, participating in social projects, and serves as a visiting faculty member at academic institutes. He has received several professional recognitions, including an award from the Confederation of Indian Industry (CII) for a special-purpose machine (SPM) project, an Abdul Kalam Award, and multiple lifetime achievement awards, including one received in 2022.