Jigar Parekh
Jigar Parekh is an Indian entrepreneur based in Mumbai. He has professional experience since 2002 and is the founder of KABU WORLD, where he leads innovation in waterproofing chemicals and AI-driven marketing strategies.
Education
Jigar Parekh completed a Bachelor of Commerce degree along with a Diploma in Multimedia Graphic Design and Animation.
Career
Jigar Parekh began his professional journey in 2002 in the post-production industry before moving into advertising and media as a client servicing professional. In 2005, he was part of the core five-member team involved in the brand-building activities for the launch of DNA (Daily News and Analysis), which entered the newspaper market as a competitor to The Times of India.
After gaining experience in brand development, he moved to the United Arab Emirates, where he worked with an advertising agency and managed international accounts including British Airways and Al Shaya Group.
In 2007, Jigar Parekh returned to India and established his own brand-building and event management company, 9 Interactive Pvt. Ltd. During this period, he launched My 9 CLUB, described as India's first online discount coupon portal. Although the business progressed towards angel investment discussions, it was eventually discontinued due to financial constraints and limited acceptance of online commerce during its early stage in India.
After several years in branding and marketing, he transitioned into silicone product manufacturing by learning the business from his uncle, Mr. Ajit Vora, during 2012. He subsequently launched the brand ZONTOM, focusing on silicone consumer products including utility products, sports goods, gifts, and kitchen tools. The brand was promoted as India's first Silicone Store, expanded through franchise outlets in Gujarat, and collaborated with IMAGICA for merchandise distribution across ZONTOM stores. Following changing market conditions after 2020, the business shifted its focus toward manufacturing industrial silicone products and OEM white-label production for multinational companies.
In 2022, after extensive research, Jigar Parekh founded KABU WORLD. The brand focuses on developing construction chemicals and innovative waterproofing application systems. At KABU WORLD, he leads the development of waterproofing chemicals and applications while leveraging AI technologies to enhance marketing strategies and build a system-driven organization. His entrepreneurial journey combines experience in branding, polymers, manufacturing, and innovation.
Alongside his work at KABU WORLD, Jigar Parekh is also an author of books on human psychology. He works as a part-time Psychology Specialist, offering counseling, motivational speaking, and hypnotherapy services. His mission is to empower businesses and individuals by combining technical innovation, psychological insight, and entrepreneurial thinking.
Publications
Jigar Parekh is the author of the books:
These books are available through Amazon and Flipkart.